Avowed identity definition7/26/2023 Despite these demands, public relations professionals rarely receive diversity education prior to entering the public relations field (Toth, 2011) as public relations courses may fail to engage with diversity or feature diverse faculty members (Pompper, 2005a, p. 391) as well as understand and facilitate diversity in the public relations industry (Galloway, 2004). The increasingly competitive and diverse job market of the twenty-first century demands practitioners who can demonstrate both “cultural competence and multicultural knowledge” (Biswas & Izard, 2009, p. Menu: Abstract | PDF | Introduction | Literature Review | Method | Results | Discussion & Conclusions | References Keywords: Diversity, client work, public relations education, self-reflection, student perceptionsĮxploring Diversity and Client Work in Public Relations Education from AEJMC Journal of Public Relations Education (JPRE) It confirmed that public relations students may struggle with notions of diversity, but they can benefit greatly from the preparedness and personal growth that client work with diverse publics can offer. Ultimately, this study fulfilled the need for more research regarding the understudied topic of diversity and public relations education. Students’ perceptions of client work as a bridge to an increasingly diverse public relations profession centered on notions of exposure, awareness, personal growth, and preparedness. Drawing upon the literature regarding teaching diversity, client work, and public relations, two research questions guided the study asking, How do students make meaning of “diversity” in the context of public relations client work? and How does client work prepare students to address diversity as future public relations professionals? Findings indicate that students engaged with the concept of diversity introspectively through self-reflection of personal biases and through assumptions regarding technology. This exploratory qualitative study examines public relations students’ notions of diversity and client work within the public relations curriculum. Exploring Diversity and Client Work in Public Relations Education
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